bloom narrative
branding & copy studio
MY ORIGIN STORY...
Hi, I'm Emily!
In 2017, I packed up my life in Penang and moved to Kuala Lumpur to work as a talent manager at an influencer marketing agency. Less than a year in, I was already burned out by the repetitive, hard-sell content.
So I pitched and built a community-driven platform designed to offer developmental content and workshops to help our audience navigate adulthood.
Spoiler: It ran successfully for three years—then it flopped. But it taught me everything I needed to know about audience building, impactful storytelling, and balancing creativity with business.
Since then, I’ve gone full-time freelance, working on everything from social media to on-ground event activations. It was fun, but I knew I wanted to focus on what truly drives me, the kind of work that makes me excited to get out of bed in the morning.
That’s why I started bloom narrative.
A branding & copy-focused studio to help brands find their voice, tell their story, and create copy so compelling, people can’t help but take action.
BRANDS I'VE COLLABORATED WITH:
THE BLOOM RECIPE:
With AI tools cranking out copy in seconds, the internet is full of microwave content: quick and easy, but also bland and predictable.
But great copy isn’t just pretty words. It’s crafting a well-thought-out narrative and communicating with clarity. Here’s how I make that happen:
Branding-First
Strategy
We start with building a strong foundation for your brand: diving deep into its positioning, voice, and purpose, ensuring every piece of content has a strong, meaningful base.
Intentional
Storytelling
Your content strategy is carefully flavoured with your brand’s true essence, not just what’s trending or viral. The best stories are made from what’s meaningful, not what’s popular.
Copy & Content
That Connects
The icing to top it off: Content & copy that is compelling, emotionally resonant, and strategically aligned. Not for the sake of sounding smart, but rather offering real value.
MENU OF YOUR DREAMS:
Whether you're building your brand from scratch or giving your copy the glow-up it deserves,
here’s how I can help you sound as good as you look.
Pick one. Pick a few. Or reach out for the omakase experience,
I'll whip up something just right for your brand:
Brand Strategy
Let’s build the soul of your brand! We'll collaborate to strategise a strong foundation for your brand through solid branding prompts and exercises.
Sales Copy
Uncomfortable with selling?
That’s what I’m here for. Whether it’s sales pages, launch campaigns, printed collaterals or digital ads, I craft effective copy that converts.
Brand Copy Guide
No more guessing games.
A comprehensive, voice-led guide that ensures your team writes exactly like your brand. Brand tone, words to use (and avoid), all sorted.
Product Descriptions
Say goodbye to boring bullet points.
I write product descriptions that are sexy, speak to desire, tackle objections, and make your product sound as good as it actually is.
Website Copy
Your website's spokesperson!
Strategic copywriting that sounds like you, yet speaks your audience's language. Clear, compelling, and simply irresistible.
Long-form Content
Got a story to tell?
From blog articles to brochures, event kits to video scripts, I help you educate, entertain and engage with your audience in a meaningful way.
HMMM,I JUST
HAVE SOME QUESTIONS...
01
What is your working process like? I am an introvert, and I do my best work when left alone. So, usually, the project is kickstarted with an introductory call—you share your brief, expectations, I ask clarifying questions etc, and I get started on my work. I will be in my working bubble based on the agreed upon timeline, and its helpful if you email or WhatsApp me if you need to check in, but I don't prefer doing calls during this process so I stay focused and deliver great work.
02
How much do you charge? I quote depending on the scope of the project, and if it's a one-off or retainer engagement. As a rule of thumb, my pricing starts from RM 2,000.
03
Do you offer design, video/photo editing, or account management services? No, I personally don't. But if you're looking for an end-to-end solution, I work with other reliable designers, photgraphers, account managers or relevant freelancers to get the job done collectively without the hassle of multiple points of contact for your convenience.
04
What is your turnaround time? It depends on the scope of work, but it averages out to around 1 - 2 weeks for copy work, and 3 - 4 weeks for brand strategy work. I rather take my time to produce valuable work. If you're on a tight timeline, AI tools might be a helpful consideration.
05
When do I need to pay? My payment terms are 50% upfront, and the remaining 50% upon completion of the project. If you're a retainer client, I can work with you to follow your payment cycle.
06
What format do you deliver your work? For brand strategy-related work, I will share it in a PDF deck. For copy or content work, I share it across Google Docs.
UNSURE IF
WE'RE A MATCH?
We might not be, and that’s totally okay!
Book a free 30-minute call to share what you’re looking for. You can suss me out, see if I’m the right fit, and we’ll figure it out together.
No pressure, I promise.
